Save Weeks On Each Product Launch with Saucery

The fastest consumer-insights platform built specifically to accelerate Food & Beverage innovation. Iterate quicker, validate sooner, and confidently launch products consumers love.

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Research Task: Convenience features for ready-to-eat meals

Interview in Progress

52yo Female – Singapore
Progress
50%
 
  • Microwave compatibility / Response Obtained
  • Portion size / Response Obtained
  • Shelf life expectations / Responding
  • Packaging recyclability

Traditional consumer research is slow, costly and restrictive.

Each experiment takes weeks and significant resources, forcing you to commit heavily to just a few concepts. That means fewer opportunities to discover what consumers truly want.

Saucery changes this immediately. Rapidly test multiple ideas without heavy upfront investment. Instantly identify winning concepts with AI-powered experiments, gain actionable insights in hours—not weeks—and confidently allocate resources to your best ideas.

✦ How it works

How Saucery works — from Idea to Insights in four simple steps

Customize nothing, wrangle no panels, and still get rigorous results. Here’s the end-to-end flow.

01

Design your experiment

Share your concept and our AI instantly builds the questionnaire—conjoint, multi-country, translations—without leaving the browser.

02

Create your audience

Select 50–1 000 respondents. Census-matched recruiting happens automatically with quality controls—no panel wrangling.

03

Conduct interviews in minutes

The Interview Agent delivers rich, trait-driven responses from every persona—zero recruitment, zero waiting.

04

Decision-ready insights

Interactive dashboards reveal what wins, why it matters, and who to target—no statistics degree required.

✦ Features

What makes Saucery different

Purpose-built for food & beverage innovators — everything you need to go from idea to launch.

Actionable Insights for Food Innovation

Conduct targeted causal choice experiments designed to generate clear, actionable insights for food & beverage product development. Accelerate your innovation process with AI-driven precision.

AI Personas for Foodie Insights

Engage with diverse AI-driven personas crafted with specific demographic and trait profiles. Gain realistic, consumer-like feedback to refine formulations and target preferences accurately.

Streamlined Food Innovation Workflow

Navigate a user-friendly process tailored for food & beverage development. Accelerate your lifecycle from ideation to market validation in one cohesive, AI-enhanced environment.

Multi-Region Support

Run experiments across Australia, Canada, Ireland, New Zealand, Singapore, the US, and the UK. Access localized personas and insights with true global reach.

Find Your Audience

From major cities to regional markets, Saucery helps you test across the globe.

Sydney, NSW — Australia
Melbourne, VIC — Australia
Brisbane, QLD — Australia
Adelaide, SA — Australia
Perth, WA — Australia
Auckland — New Zealand
Wellington — New Zealand
Christchurch — New Zealand
Singapore — Singapore
Dublin — Ireland
Cork — Ireland
London — UK
Manchester — UK
Birmingham — UK
Toronto, ON — Canada
Ottawa, ON — Canada
Sydney, NSW — Australia
Melbourne, VIC — Australia
Brisbane, QLD — Australia
Adelaide, SA — Australia
Perth, WA — Australia
Auckland — New Zealand
Wellington — New Zealand
Christchurch — New Zealand
Singapore — Singapore
Dublin — Ireland
Cork — Ireland
London — UK
Manchester — UK
Birmingham — UK
Toronto, ON — Canada
Ottawa, ON — Canada
Vancouver, BC — Canada
Calgary, AB — Canada
Montreal, QC — Canada
New York, NY — USA
Boston, MA — USA
Chicago, IL — USA
Houston, TX — USA
Miami, FL — USA
Los Angeles, CA — USA
San Francisco, CA — USA
Seattle, WA — USA
Belfast — UK
Leeds — UK
Edinburgh — UK
Glasgow — UK
Vancouver, BC — Canada
Calgary, AB — Canada
Montreal, QC — Canada
New York, NY — USA
Boston, MA — USA
Chicago, IL — USA
Houston, TX — USA
Miami, FL — USA
Los Angeles, CA — USA
San Francisco, CA — USA
Seattle, WA — USA
Belfast — UK
Leeds — UK
Edinburgh — UK
Glasgow — UK
Canberra, ACT — Australia
Gold Coast, QLD — Australia
Newcastle, NSW — Australia
Hamilton — New Zealand
Tauranga — New Zealand
Limerick — Ireland
Galway — Ireland
Bristol — UK
Nottingham — UK
Leicester — UK
Philadelphia, PA — USA
Atlanta, GA — USA
Dallas, TX — USA
San Diego, CA — USA
Portland, OR — USA
Canberra, ACT — Australia
Gold Coast, QLD — Australia
Newcastle, NSW — Australia
Hamilton — New Zealand
Tauranga — New Zealand
Limerick — Ireland
Galway — Ireland
Bristol — UK
Nottingham — UK
Leicester — UK
Philadelphia, PA — USA
Atlanta, GA — USA
Dallas, TX — USA
San Diego, CA — USA
Portland, OR — USA
✦ Roadmap

What’s Coming Next

We’re constantly improving Saucery. Here’s what’s on our roadmap.

Experiment Pipeline for Quantitative Surveys

End-to-end workflow for designing, launching and analyzing quant surveys.

Done

AI Guided Survey Design

AI assistance to automatically create survey questions aligned with research goals.

Done

Onboarding Wizard

Capture product lines, brands and capabilities to improve experiment design.

In Progress

Competitor Research

Automated competitor scans to inform survey design and benchmarking.

Planned

Visual A/B Testing

Compare and validate product concept images with real audience feedback.

Planned

Experiment Pipeline for Qualitative Surveys

Launch qualitative experiments with AI-moderated interviews and focus groups.

Coming Soon

Simple, Transparent Pricing

How Saucery Credits Work. Buy once, research whenever you need insights. Credits give you complete control over scope and timing.

Starter Credits

$199 one-time purchase

No subscriptions No lock-ins Buy credits when you need them.

  • ✓
    2,500 Credits Included
    Enough for 2,500 quantitative interviews or up to 25 studies.
  • ✓
    Scale Your Research
    Run a quick 100-person study or go deep with 1,000+ responses.
  • ✓
    Multi-Region Testing
    Test concepts across markets; re-run winners in new locations.
  • ✓
    AI-Guided Process
    Go from concept to insights faster.
  • ✓
    Top Up Anytime
    Buy more credits only when you need them.
Get Started
✦ FAQ

Frequently Asked Questions

Find answers to common questions about Saucery.

How does Saucery’s AI generate consumer insights?
Saucery uses advanced AI trained on millions of consumer behaviours to generate synthetic personas that reflect real-world demographics, delivering rapid, accurate, and statistically representative insights.
How accurate are synthetic consumer responses?
Each persona is built using census data and behavioural patterns, with responses aligning with consumer preferences and purchasing behaviours.
How quickly can I get results?
Most experiments complete within 30 minutes to 2 hours, depending on the number of personas and questions. This is dramatically faster than traditional research, which typically takes 2–6 weeks for similar insights.
Can I customise the survey questions?
Absolutely! While our AI generates an initial survey based on your research objectives, you have complete control to edit, add, or remove questions before launching your experiment.
Is Saucery suitable for small businesses?
Yes! Saucery is designed to make professional consumer research accessible to businesses of all sizes. Our affordable pricing and easy-to-use interface mean you don’t need a dedicated research team or large budget to get valuable insights.

Let’s Get Your Research Going!

Explore the platform today.