Test Your Next Food & Beverage Product Before You Spend a Dollar on Production

Run hundreds of modelled shopper interviews in minutes. Validate claims, pricing, positioning and concept variants before you invest in manufacturing, packaging or retailer pitches.

Start Free Trial — 500 Credits

25M+ Modelled shoppers
7 Markets supported
15–30 min Typical runtime
No waiting Results in minutes, not months
Research Task: Convenience features for ready-to-eat meals

Interview in Progress

52yo Female – Singapore
Progress
50%
  • Microwave compatibility / Response Obtained
  • Portion size / Response Obtained
  • Shelf life expectations / Responding
  • Packaging recyclability

✦ Quick fit check

Is Saucery for us?

If you can answer “yes” on the left, you’ll feel at home in minutes.

✅ A great fit if…

• You’re a Food & Beverage brand scaling distribution and fighting for share.
• You’re making a decision in the next 2–8 weeks (range review, retailer pitch, line extension, reformulation).
• You need directional truth fast without agency timelines or big research budgets.

🚫 Probably not a fit if…

• You’re pre-product and still figuring out what category you’re even in.
• You need regulator-grade studies (nationally representative samples, audited methodologies).
• You want a creative agency to do naming, packaging, and campaigns end-to-end.

Most product decisions are made without enough validation.

Large, infrequent studies force teams to place bigger bets on fewer ideas. Between those studies, most decisions rely on internal debate, limited data, or time pressure.

Saucery gives growth-stage Food & Beverage teams fast, affordable consumer validation—
so you don’t bet the launch on gut feel. Rapidly test multiple ideas without heavy upfront investment, identify
winners sooner, and allocate resources to what will actually move the needle.

✦ How it works

How Saucery works — from Idea to Insights in four simple steps

Customize nothing, wrangle no panels, and still get rigorous results. Here’s the end-to-end flow.

01

Design your test

Share your concept and our AI builds the questions instantly — multi-country, translations included — without leaving the browser.

02

Create your audience

Select 50–1,000 shoppers matching your target market. Audience is built automatically — no panel wrangling, no quotas to manage.

03

Conduct interviews in minutes

Each shopper responds based on their real-world demographics and buying habits — zero recruitment, zero waiting.

04

Decision-ready insights

Interactive dashboards reveal what wins, why it matters, and who to target—no statistics degree required.

✦ Features

What makes Saucery different

Purpose-built for food & beverage innovators — everything you need to go from idea to launch.

Test What Matters Before You Launch

Test claims, flavours, pricing, and formats — and know which option wins before you launch. Clear, actionable answers for every product decision.

Shoppers That Reflect Your Real Buyers

Your audience is automatically built to reflect real-world shoppers — a census-calibrated mix of ages, incomes, and lifestyles, so results represent actual buying behaviour, not a skewed sample.

Idea to Answer in One Sitting

Go from idea to answer in one sitting. No agencies, no panels, no waiting.

Multi-Region Support

Run tests across Australia, Canada, Ireland, New Zealand, Singapore, the US, and the UK. Access localized shoppers and insights with true global reach.

Find Your Audience

From major cities to regional markets, Saucery helps you test across the globe.

Sydney, NSW — Australia
Melbourne, VIC — Australia
Brisbane, QLD — Australia
Adelaide, SA — Australia
Perth, WA — Australia
Auckland — New Zealand
Wellington — New Zealand
Christchurch — New Zealand
Singapore — Singapore
Dublin — Ireland
Cork — Ireland
London — UK
Manchester — UK
Birmingham — UK
Toronto, ON — Canada
Ottawa, ON — Canada
Sydney, NSW — Australia
Melbourne, VIC — Australia
Brisbane, QLD — Australia
Adelaide, SA — Australia
Perth, WA — Australia
Auckland — New Zealand
Wellington — New Zealand
Christchurch — New Zealand
Singapore — Singapore
Dublin — Ireland
Cork — Ireland
London — UK
Manchester — UK
Birmingham — UK
Toronto, ON — Canada
Ottawa, ON — Canada

Vancouver, BC — Canada
Calgary, AB — Canada
Montreal, QC — Canada
New York, NY — USA
Boston, MA — USA
Chicago, IL — USA
Houston, TX — USA
Miami, FL — USA
Los Angeles, CA — USA
San Francisco, CA — USA
Seattle, WA — USA
Belfast — UK
Leeds — UK
Edinburgh — UK
Glasgow — UK
Vancouver, BC — Canada
Calgary, AB — Canada
Montreal, QC — Canada
New York, NY — USA
Boston, MA — USA
Chicago, IL — USA
Houston, TX — USA
Miami, FL — USA
Los Angeles, CA — USA
San Francisco, CA — USA
Seattle, WA — USA
Belfast — UK
Leeds — UK
Edinburgh — UK
Glasgow — UK

Canberra, ACT — Australia
Gold Coast, QLD — Australia
Newcastle, NSW — Australia
Hamilton — New Zealand
Tauranga — New Zealand
Limerick — Ireland
Galway — Ireland
Bristol — UK
Nottingham — UK
Leicester — UK
Philadelphia, PA — USA
Atlanta, GA — USA
Dallas, TX — USA
San Diego, CA — USA
Portland, OR — USA
Canberra, ACT — Australia
Gold Coast, QLD — Australia
Newcastle, NSW — Australia
Hamilton — New Zealand
Tauranga — New Zealand
Limerick — Ireland
Galway — Ireland
Bristol — UK
Nottingham — UK
Leicester — UK
Philadelphia, PA — USA
Atlanta, GA — USA
Dallas, TX — USA
San Diego, CA — USA
Portland, OR — USA

Simple, Transparent Pricing

How Saucery Credits Work. Buy once, research whenever you need insights. Credits give you complete control over scope and timing.

Starter Credits
$199
one-time purchase
No subscriptions
No lock-ins
Buy credits when you need them.
  • ✓
    2,500 Credits Included
    Enough for 2,500 interviews — scale from quick 100-person tests to full 1,000-person studies.
  • ✓
    Scale Your Research
    Run a quick 100-person study or go deep with 1,000+ responses.
  • ✓
    Multi-Region Testing
    Test concepts across markets; re-run winners in new locations.
  • ✓
    AI-Guided Process
    Go from concept to insights faster.
  • ✓
    Top Up Anytime
    Buy more credits only when you need them.
Start Free Trial

✦ FAQ

Frequently Asked Questions

Find answers to common questions about Saucery.

How do Saucery’s modelled shoppers work?
Saucery builds modelled shoppers from census data and real-world consumer behaviour patterns. Each shopper has realistic demographics, preferences, and buying habits — delivering rapid, accurate, and representative results.
How reliable are the results?
Results are built on census-calibrated shopper profiles that reflect real-world purchasing behaviour. The more shoppers you include, the more statistically robust your results.
How quickly can I get results?
Most experiments complete within 30 minutes to 2 hours, depending on the number of personas and questions. This is dramatically faster than traditional research, which typically takes 2–6 weeks for similar insights.
Can I customise the test questions?
Absolutely. While our AI generates an initial survey based on your research objectives, you have complete control to edit, add, or remove questions before launching your experiment.
Is Saucery right for my team?
Saucery is built for growth-stage Food & Beverage teams who need decision-ready consumer validation in hours—not months—especially when budgets and timelines are tight.

Test Your First Product Decision Today.

500 free credits included. No subscription. No lock‑in.

Start Free Trial

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