You’re about to set a price.
How do you know it’s right?
Saucery is a suite of free and AI-powered tools for eCommerce teams making product decisions. Calculate your margins, generate and test product names, and validate pricing with modelled shoppers — before you commit to inventory.
Free calculators. No signup required. AI tools in early access.
A 50% markup is only a 33% margin. A 1% price optimisation delivers 8-12% more profit than a 1% volume increase. And 67% of brands never test whether customers would pay more. These are the gaps Saucery closes.
Three tools, one workflow
Calculate. Generate. Validate.
Most product decisions are made with a spreadsheet and a hunch. Saucery replaces both with tools purpose-built for eCommerce teams launching physical products.
Free – No signup
Calculator Suite
Profit margin, markup, break-even, wholesale, and cost-per-unit. Live results as you type. Compare products side-by-side. Know if your margins survive Amazon fees, returns, and shipping before you list.
AI-Powered
Product Name Generator
Generate product names, then test them. Other generators give you a list. Saucery generates candidates and runs them against AI-modelled shoppers to predict which names drive purchase intent. Generate then validate.
Early access — join waitlist →
Premium
Market Research Agent
Test pricing, claims, and product concepts against 250+ AI-modelled shoppers calibrated to census demographics. Van Westendorp, Gabor-Granger, and discrete choice — in minutes, not months. From $79/study.
“A 1% improvement in price realisation drops 8-12% more profit to the bottom line than the same improvement in volume or costs.”
McKinsey & Company, “The Power of Pricing”
Yet most brands set their price once — based on cost-plus markup or a competitor’s number — and never revisit. The ones that test find money they didn’t know was there.
Who this is for
Built for the team that owns the P&L
DTC founders
You’re setting prices across your own site, Amazon, and wholesale. You need to know your margins survive each channel’s fees — and whether customers would pay more than you’re charging.
Amazon & Shopify sellers
You’re competing on price in a marketplace where $0.50 either way changes your BSR. You need to find the price that maximises revenue, not just purchase intent.
Product managers
You’re launching new SKUs and need to validate pricing, naming, and positioning before committing to a production run. Traditional research takes too long and costs too much.
Learn
Pricing guides that teach, not just rank
12 min read
The Complete Guide to Product Pricing Strategy
Five pricing models, when each works, formulas for every calculation, and how to validate before committing to inventory.
7 min read
Markup vs Margin: What Product Teams Get Wrong
A 50% markup is a 33% margin. Confuse them and you’ll misprice every wholesale order. Reference table and conversion formulas included.
Coming next
Break-Even Analysis: When Will You Start Making Money?
How many units to cover your costs. The formula is simple — but most teams forget to include marketing, returns, and platform fees.
Your margins are waiting.
Open the calculator. Enter your cost and selling price. In 3 seconds you’ll know your real margin, markup, and profit per unit. No signup. No email. Just the maths.
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