Free Listing Audit

Get an instant listing audit that reveals exactly what’s helping and hurting your product page performance. Our AI shoppers evaluate your listing the same way real buyers do; scoring every element from title to images to pricing, then telling you precisely what to fix first.

Most sellers optimise blindly. They tweak keywords, swap images, adjust prices, and hope something sticks. A proper listing audit removes the guesswork. It shows you which elements are converting and which are quietly costing you sales every single day.

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Audit Your Listing in 60 Seconds

What Your Listing Audit Covers

Every listing audit we deliver is comprehensive. We don’t just check whether you have keywords in the right place. We evaluate your entire listing through the eyes of modelled shoppers who behave like real buyers in your category. Here’s what gets scored:

Title Score

Your title is the first thing shoppers scan. We assess keyword placement and whether the most important terms appear early enough to register. We check readability; titles stuffed with keywords but impossible to parse get penalised by real shoppers even when the algorithm rewards them. Length matters too. Too short and you waste indexing opportunity. Too long and buyers stop reading after the first few words.

Image Assessment

Images drive more purchase decisions than any other listing element. Our audit evaluates quality signals (resolution, lighting, composition), sequence logic (does your image order tell a coherent story?), and the balance between lifestyle and product photography. Listings that lead with lifestyle imagery convert differently to those that lead with pack shots, and the right choice depends on your category and price point.

Copy Effectiveness

Bullet points, product descriptions, and A+ content all get evaluated for benefit clarity. Are you leading with features or outcomes? Do your bullets answer the questions shoppers actually have? We score how effectively your copy reduces purchase hesitation and builds confidence that this is the right product.

Price Perception

Price isn’t just a number. It’s a signal. Our modelled shoppers evaluate how your price feels relative to the alternatives they see in search results. A listing audit that ignores price context misses one of the biggest conversion levers. We assess whether your listing justifies its price point through imagery, copy, and social proof.

Review Health

We analyse sentiment patterns across your reviews, identify the most common complaints, and evaluate your star distribution. A product with 4.2 stars but consistent complaints about packaging has a different problem than one with 4.2 stars and scattered minor gripes. The audit identifies which review themes are actually suppressing your conversion rate.

Competitive Positioning

Your listing doesn’t exist in isolation. Shoppers compare. Our audit evaluates how your listing stacks up against the top 5 alternatives a buyer would see alongside yours. Where are you winning? Where are competitors making you look weak? This comparative view is what separates a useful listing audit from a generic checklist.

How We Score Your Listing

Most listing audit tools check keywords and call it a day. We take a fundamentally different approach.

Saucery uses AI shoppers modelled on real census-calibrated demographics to evaluate your listing the same way actual buyers would. These aren’t simple rule-based checks. Our modelled shoppers represent the real demographic mix of marketplace buyers in your category; different ages, income levels, shopping habits, and decision-making styles.

They don’t just check whether you have five bullet points. They predict purchase likelihood. They assess whether your listing creates enough confidence to click “Add to Cart” or whether something – the images, the price, the vague copy – creates just enough hesitation to send the shopper to a competitor.

Your overall score is out of 100, with a breakdown by category. Each category score comes with specific, actionable recommendations ranked by expected impact on conversion. Fix the top item first. It’s the change most likely to move real sales.

Sample Audit Results

Here’s what an actual listing audit looks like, using a fictional protein bar listing as an example:

Every listing audit includes this level of detail: category scores, ranked recommendations, and specific language suggestions you can implement immediately.

Who This Is For

The listing audit works for any seller on an English-language marketplace who wants to understand why their listing isn’t converting as well as it should.

Amazon sellers: Whether you’re doing private label, wholesale, or arbitrage, your listing is the single biggest lever you control. Advertising drives traffic. Your listing converts it (or doesn’t). An audit shows you exactly where conversions are leaking.

Etsy sellers: Etsy’s search algorithm rewards listings that convert. Better conversion means better placement means more organic traffic. The audit identifies which elements of your listing are helping that cycle and which are breaking it.

Any marketplace seller: If shoppers can see your listing and choose between you and alternatives, this audit will show you how you compare and what to fix. Works for Walmart Marketplace, eBay, Catch, and other English-language platforms.

Listing Audit vs Other Approaches

There are several ways to evaluate a product listing. Here’s how they compare:

Keyword tools tell you whether you have the right terms. They can’t tell you whether a shopper would actually buy. A/B testing tells you what works, but takes weeks and costs real traffic. Manual reviews give you opinions, but one person’s gut feel isn’t statistically meaningful.

A Saucery listing audit combines the speed of automated tools with the depth of human review. Because our AI shoppers are calibrated to census demographics, you get predictions grounded in how real population segments actually behave, not just what one consultant thinks.

Same product. Better listing. More sales.

You don’t need a new product. You don’t need more ad spend. You need a listing that converts the traffic you already have. Start with a free listing audit and find out exactly what’s holding your current listing back.

Frequently Asked Questions

Is the listing audit really free?

Yes. We’re building our early user base and gathering feedback on the audit format. Right now, you get a full personalised listing audit at no cost. No credit card, no trial period, no upsell during the process. We’ll email you the complete report within 24 hours of submitting your listing URL.

What marketplaces does the audit work for?

Any English-language marketplace listing. Amazon (US, UK, AU, CA), Etsy, Walmart Marketplace, eBay, Catch, and similar platforms. If your listing has a public URL and is in English, we can audit it. The AI shoppers are calibrated to the demographics of the specific market your listing targets.

How is this different from a keyword checker?

Keyword checkers evaluate one dimension of your listing: whether the right search terms appear in the right places. That matters for discoverability, but it tells you nothing about conversion. Our listing audit evaluates every element a shopper sees and predicts whether the complete package – title, images, copy, price, reviews – creates enough confidence to purchase. Two listings can have identical keyword scores but wildly different conversion rates. We measure what actually drives the buying decision.